What & why

Creating aspirational *What if* statements is a great way of imagining what could be, which is key when building futures. It's an exciting and powerful activity because it allows you to challenge the status quo, yourself and your beliefs. Your mind will leap into a space full of possibilities and undiscovered opportunities.


When you are coming up with your What if's think of what could be, instead of what is. Try to make your What if's it as bold and aspirational as possible.

A great What if sentence does three things:

  1. It is short, to the point and easy to understand.
  2. It presents a BIG aspiration
  3. It elegantly frames what is wrong with the status quo.

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